A healthy life starts with healthy food.

Real food • Made fresh • Delivered

A grey puppy with floppy ears lies on a yellow blanket in soft sunlight.

You shouldn’t be the only one eating healthy.

We choose fresh, local ingredients for ourselves, why wouldn't we do the same for our dogs? Research shows fresh food can add up to 2 years to their life, and improve digestion, skin, coat and energy along the way. If you can't commit to 100% fresh, even just a little fresh everyday goes a long way!

A bowl containing carrots, kale, parsley, and a slice of raw meat.

Real Food

Human-grade meat and veggies in simple recipes, made for dogs

Human Grade

Safety and quality never before available to pets

An overhead view of a white bowl filled with wet pet food mixed with chopped carrots.

Made Fresh

Maintain whole food and nutritional integrity

Vet Developed

Vet formulated and approved

How we made

pet food healthy:

Tested on Humans

Human-grade food in human-friendly packaging. Less processing, higher safety standards, and easy serving — just open and pour!

Easy plans

No complicated questionnaire. Just a simple vet-designed plan is customised to your dog’s needs. Meals are pre-made and pre-portioned to their calorie needs based on your requirements.

Delivered Within Days

Your food is made fresh and quickly frozen to lock in all the nutrients. No preservatives. Never stored on a shelf for years.

Better for them.

Cheaper for you.

Since all our produce is local and we deliver locally, our costs are much cheaper than that of the other fresh food brands.

Plan Features

Free & Flexible

Deliveries

Local

Shipping

Fresh

Ingredients

Affordable

To Everyone

Two dogs waiting for food in a kitchen.

How your plan works

A three-step horizontal progression diagram with numbered circles connected by arrows.
Just add to cart

We keep it simple. Just choose your protein, delivery schedule & pack size.

Try it Out

You can choose to start with 2 weeks to a month of fresh food to see how your pup goes and cancel at anytime

Fall in Love

If you and your dog love it – we think you will! – you’re all set. You’ll start receiving boxes of food automatically whenever you’re running low.

Formulated by veterinary nutritionists,

praised by vets.

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Smiling woman with blonde hair against a blue background.
A smiling man with dark hair wearing a blue shirt against a blurred background.
Smiling man holding a pug dog against a brick wall background.

Over 10,000 meals delivered.

What Customers Are Saying

Increased

Vitality

Clear Skin &

Shiny Coat

Less

“Dog Odor”

Better

poos

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