Fresh, gently cooked meals built on one protein your dog has probably never eaten — kangaroo or turkey. No chicken. No beef. No wheat, soy, corn or rice. The clean starting point vets ask for when you're trying to find the trigger.
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Food reactions rarely show up as one dramatic symptom. They show up as a slow grind of small ones — the kind you've probably been managing for months.
These signs have several possible causes — parasites, environmental allergens and skin infections all look similar. Talk to your vet first. If food is on the list of suspects, an elimination diet is how you find out for certain.
A dog's immune system can only react to a protein it has already met. Chicken and beef are in almost every kibble, treat and dental chew in Australia — which is exactly why they're the two most common triggers, and why swapping one chicken food for another chicken food changes nothing.
A novel protein is one your dog has never been exposed to. Kangaroo is the cleanest option in Australia: virtually no mainstream pet food uses it, so most dogs arrive at it with no immune history at all. Turkey is the next best if kangaroo is already in your dog's past.
The second half matters just as much: the recipe has to be single-protein. One meat, nothing else hiding in the mix. That's the only way a result actually tells you something.
We could sell you six flavours. For a reactive dog that's the wrong product. You need one protein, fed strictly, long enough to get an answer.
The true novel protein
Wild-sourced Australian kangaroo — lean, iron-rich and almost absent from commercial pet food, which is what makes it the strongest first choice for an elimination diet. Naturally low in fat, so it also sits well with dogs who get uncomfortable on richer meals.
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The gentle alternative
Lean white meat, easy to digest, and far less common in Australian pet food than chicken — so for most dogs it still counts as new. The right pick if kangaroo is already somewhere in your dog's history, or if you're reintroducing proteins after an elimination phase.
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Not sure which? Go through your dog's food and treat labels from the last two years. Whichever protein doesn't appear on any of them is the one to trial. Still stuck — call us on 0433 985 402, we'll talk it through.
An elimination diet only works if it's run properly. Every box comes with our full guide, and we're on the phone if you get stuck partway through.
Remove every other food, treat, chew and flavoured supplement. Tell everyone in the house — one chicken treat can undo weeks of progress.
Mix your new recipe in gradually using our free transition guide, so the switch itself doesn't upset the gut.
Nothing else. Keep a short daily note on skin, ears, paws, stools, energy and appetite. Many dogs improve earlier — finish the full 8 weeks anyway.
Add a single new protein, watch for a week, then move to the next. By the end you'll know exactly what your dog can and can't eat.
Note: our usual free treat-of-the-month is excluded on this page — a surprise treat would break your dog's elimination diet. We'll swap it for a protein-matched treat instead once your trial is done.
Prescription hypoallergenic diets are among the most expensive food you can buy. Fresh doesn't have to be.
| Plan | Per fortnight | Per kg | With 20% off |
|---|---|---|---|
| 225g / day | $75 | $23.81 | $19.05 |
| 450g / day | $136 | $21.59 | $17.27 |
| 650g / day | $180 | $19.78 | $15.82 |
| 900g / day | $240 | $19.05 | $15.24 |
Per-kg figures calculated on a 14-day fortnightly plan. Larger daily portions cost less per kilo. Delivery across Victoria is free on every box.
5.0 ★ from 75 Google reviews
VVictoria Lourdesamy★★★★★Alfie has had an uber sensitive gut since we got him at 8 weeks and runny poos were all we knew. We've moved to BFF about a year ago, and it's been the one food that has never upset Alfie's tummy — even during the transition phase. His coat is shiny and energy levels are well sustained throughout the day.
TTamara Smith★★★★★I've got a really fussy little guy and I've done everything — made my own food, gourmet cans, raw food diets, dry/wet mix. Brunswick Fur Food win, hands down. I've also noticed a change in his wellbeing, and he's 9 years old.
AAarthinni P★★★★★Whenever there has been an issue with delivery or orders, Rahul and Rohini have been amazing to deal with and have gone out of their way to solve it. Genuinely able to see a difference in my senior dogs.
We're a small Melbourne kitchen, not a call centre. Tell us what your dog has reacted to and we'll tell you honestly whether we can help — including if the answer is no.
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Find the answers you're looking for!
Two things: a novel protein your dog's immune system has never encountered, and a single-protein recipe with no other meats mixed in. A food that swaps chicken for a chicken-and-lamb blend isn't hypoallergenic in any useful sense — your dog can still react, and you can't tell what to.
Kangaroo is the cleanest novel protein available in Australia — almost no commercial pet food uses it, so most dogs have no prior exposure. Turkey is far less common than chicken and works well as a second option, or as the first protein you reintroduce after an elimination phase.
Digestive signs like loose stools and gas often settle within two to three weeks. Skin and ear symptoms take longer, because the skin needs time to heal — that's why the full trial runs eight weeks. Don't stop early, even if things look better.
Only treats made from the exact same single protein. One chicken-based training treat or dental chew can invalidate weeks of work. If in doubt, use a few pieces of the meal itself as a reward.
Yes, and it's worth doing. Itching, ear infections and loose stools can also come from parasites, environmental allergens or infections. Your vet can rule those out and advise on how to transition your dog. This page isn't veterinary advice.
It happens — food allergy is specific to the individual dog. Call us and we'll help you work out the next protein to test, or point you back to your vet if the pattern suggests something other than food.
Meals are gently cooked, immediately frozen and delivered frozen across Melbourne and most of Victoria. Keep them in the freezer and move a day's worth to the fridge the night before.
Anytime, from your account. Plans run fortnightly or monthly, and you can change portion size as your dog's needs change.
One protein. No fillers. A guide that tells you exactly what to do — and someone to call if it isn't working.
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